28 high-protein breakfasts. One simple system.

Win the morning. Own the day. Every day.

Original Dairy Breakfast


The world’s healthiest breakfast.

At Radix, we believe breakfast should be one of the most powerful meals of the day, which is why we set out to design what we believe is the world’s healthiest breakfast.

Most breakfasts are built around convenience and sugar.
Radix is built around functional nutrition:

  • 23 g high-quality protein
  • 20 essential vitamins and minerals
  • 12 g fibre
  • Meets more recommended nutrition standards than any other breakfast in the world*

Together, it’s functional nutrition designed to support energy, focus, strength, and satiety.

*Using advanced AI analysis, we compared Radix breakfasts against breakfast products from around the world, reinforcing our mission to create one of the healthiest and most functional breakfasts available today.


Click here to see our Plant Breakfasts!

Choose your Flavour (Box of 8): Variety Pack
Sale price $59.90

Why 28 Days

Vitality isn't built through occasional healthy choices. It's built through what you can repeat.

One good breakfast doesn't change much. Twenty-eight in a row does.

That's how long it takes for the body to settle into a rhythm — for energy to stabilise, for protein intake to stop being a goal and start being a baseline, for "I should eat better" to quietly become "I already do."

The Strong Start 28 is designed for exactly that window. Long enough to feel the shift. Short enough to commit to.

Protein as the Foundation

Protein isn’t added as a feature.
It’s the starting point.

Nutrient Density with Purpose

Protein builds the base. Micronutrients, fibre, and bioactive compounds strengthen it.

Designed for Repeatability

Consistency is what makes it effective.

What changes in 28 days

"By week two I'd stopped thinking about breakfast. It just happened. By week four I noticed I wasn't crashing at 3pm anymore. I hadn't even connected the two until a colleague pointed it out."
— Sarah M., Auckland · Week 4

"I'm a shift worker and my mornings are chaos. The Strong Start was the first thing that didn't fall apart when my schedule did. Tear, water, go.even at 5am."
— James T., Wellington · Week 3

"I bought it for the protein. I kept buying it because I stopped reaching for snacks at 10am. Hadn't realised how much of my day was driven by hunger."
— Priya K., Christchurch · Week 6

Designed to Deliver, Every Day

23g

Protein

27

Essential Vitamins & Minerals

126

Health Benefits

Designed for Everyday Preparation

Tear

Tear open the pouch. Each serving is ready to use.

Add and Prepare

Add water and stir. Preparation is quick and consistent.

Perform

Nutrition is in place. Your day continues.

The Four Pillars of Vitality

Energy

Provides key nutrients that contribute to normal energy metabolism, energy production, and the reduction of tiredness and fatigue.

Strength

High-quality protein to support muscle maintenance and strength as part of daily intake.

Mental clarity

Provides key nutrients that contribute to normal cognitive, psychological, and nervous system function.

Resilience

Provides nutrients that contribute to normal immune system function and antioxidant protection (cell protection from oxidative stress).

FAQ

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: <30mins