Functional nutrition for everyday vitality.
Real nutrition. Just add water
"Founded by three athletes, a cyclist, a sailor, a swimmer, who went looking for nutrition that matched the standard they held everything else in their sport to, and couldn't find it. So they started making it themselves, in a barn in the Bay of Islands.
That barn is now a 4,000m² purpose-built facility in Waikato. What hasn't changed is the standard."

We’re building a world where a natural, nutrient dense diet with all the nutrients your body needs is seamlessly available to you. Anywhere on earth.

We believe in sourcing nutrients from high quality, natural, nutrient dense foods. We believe these ingredients provide the body with nutrients in their natural forms for the greatest bioavailability and digestibility.

Great nutrition should be simple to access, fast to make and easy to take with you. This is why we design our products to fit seamlessly into your daily lives, with innovative design features that are fun to use and extremely practical. This has helped our products be used across the world by a wide range of amazing people. From children to students, parents, busy professionals through to Olympic athletes and world record holders.
We’re building a world where a natural, nutrient dense diet with all the nutrients your body needs is seamlessly available to you. Anywhere on earth.
We believe in sourcing nutrients from high quality, natural, nutrient dense foods. We believe these ingredients provide the body with nutrients in their natural forms for the greatest bioavailability and digestibility.
Great nutrition should be simple to access, fast to make and easy to take with you. This is why we design our products to fit seamlessly into your daily lives, with innovative design features that are fun to use and extremely practical. This has helped our products be used across the world by a wide range of amazing people. From children to students, parents, busy professionals through to Olympic athletes and world record holders.



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Make a positive difference at extreme scale
More than 2 billion people, approximately one-third of the global population suffer from deficiencies in essential vitamins and minerals. One in three adults out of 1.5 billion people are estimated to be prediabetic.
To make a positive difference to humanity we need extreme scale. Headquartered in New Zealand, we are designing a highly innovative and efficient manufacturing process that we believe can be scaled to have a positive global impact.
Subheading

Radical simplicity.
We refine everything to the nth
degree so you do almost nothing.
Self-determination.
You have the right to direct
your own life. We give you tools, not rules — we'll never tell you what to cut
out.
Courage.
We say no to cheap inputs and to
claims we can't prove.
Craft.
We make what we sell. The
standard is set by us, not the minimum.
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