This isn't a better cereal. It's a different category.
Functional breakfast. Built to work.
Free From Nuts, Soy & Gluten. New Zealand Made.
The Strong Start 28
Most people's mornings are decided in 30 seconds. Not by willpower, by what's already there. The Strong Start 28 puts 28 of the most nutritionally complete breakfasts we've made into one box, so the best decision of your day is also the easiest one.
Natural fruit sugar from whole Fruit. Zero added. Buffered by 11-13g of dietary fibre the equivalent of roughly 4 pieces of fruit. This isn't a sweetener strategy. It's real food doing what real food does.
Every B vitamin involved in converting food to fuel (B1, B2, B3, B5, B6, biotin, B12), plus iron, magnesium, phosphorus and calcium. Vitamin C contributes to reduction of tiredness and fatigue. 20 vitamins and minerals, all listed on the nutrition panel.
23 g of high-quality milk protein per serve. Calcium (65% of daily RDI) contributes to normal muscle function. Vitamin D (40% RDI) contributes to maintenance of normal muscle function. The amino acids your body has been waiting on overnight, before the day pulls you in ten directions.
Folate at 180% RDI. B12 at 60%. Iron and zinc contribute to normal cognitive function. Pantothenic acid contributes to normal mental performance. Fewer foggy mornings isn't a promise - it's what the nutrients on this panel are authorised to contribute to.
Vitamin C (61% RDI), zinc (29%), selenium (27%) and vitamin D (40%) all contribute to normal immune system function. Vitamin C and selenium contribute to antioxidant protection from oxidative stress. 12.4 g of dietary fibre. No artificial sweeteners. Gluten free, soy free, nut free.
$5 per breakfast. 30 seconds to prepare. 28 days in a row. That's how nutrition actually works.
If your first week doesn't feel different, we'll refund the whole box. The system only works if it works for you
28 Packs of breakfast in a mix of great Flavours:
Dairy Based: Apple & Cinnamon, Mixed Berry, Chocolate, Strawberries & Cream, Banana, Mango
Plant Based: Apple Cinnamon, Mixed Berry, Mango
Learn more
The Four Pillars of Vitality
Functional Breakfast - made from real food. No fortification of nutrients.
Immune and antioxidant support built into breakfast.
Every B vitamin involved in energy metabolism. In one bowl.
23 g protein + 65% of your daily calcium. Before 9am.
The nutrients that support a sharp morning, not just a full one.
Why 28 Days
Vitality isn't built through occasional healthy choices. It's built through what you can repeat.
One good breakfast doesn't change much. Twenty-eight in a row does.
That's how long it takes for the body to settle into a rhythm — for energy to stabilise, for protein intake to stop being a goal and start being a baseline, for "I should eat better" to quietly become "I already do."
The Strong Start 28 is designed for exactly that window. Long enough to feel the shift. Short enough to commit to.
Protein isn’t added as a feature.
It’s the starting point.
Protein builds the base. Micronutrients, fibre, and bioactive compounds strengthen it.
Consistency is what makes it effective.
What changes in 28 days
"By week two I'd stopped thinking about breakfast. It just happened. By week four I noticed I wasn't crashing at 3pm anymore. I hadn't even connected the two until a colleague pointed it out."
— Sarah M., Auckland · Week 4
"I'm a shift worker and my mornings are chaos. The Strong Start was the first thing that didn't fall apart when my schedule did. Tear, water, go.even at 5am."
— James T., Wellington · Week 3
"I bought it for the protein. I kept buying it because I stopped reaching for snacks at 10am. Hadn't realised how much of my day was driven by hunger."
— Priya K., Christchurch · Week 6
Designed to Deliver, Every Day
23g
Protein
20
Essential Vitamins & Minerals
~12.g
Fibre
Designed for Everyday Preparation
Tear
Tear open the pouch. Each serving is ready to use.
Add and Prepare
Add water and stir. Preparation is quick and consistent.
Perform
Nutrition is in place. Your day continues.
The Four Pillars of Vitality
FAQ
Why does Radix focus so strongly on breakfast?
Because breakfast is the most strategic
opportunity to set the tone for the day. After an overnight fast, it’s the
easiest place to establish a strong nutritional foundation early, supporting
protein intake, nutrient density, and consistency before life gets busy. In
other words: breakfast is where vitality becomes practical.
Do I have to eat breakfast to be healthy?
Not necessarily. But for many people, skipping
breakfast doesn’t reduce overall intake, it simply delays it. Appetite often becomes
harder to manage, and later food choices often become more reactive, and
convenience driven. A high-protein, nutrient-dense breakfast can make it easier
to stay steady and maintain more consistent nutrition across the day.
Why high protein specifically?
Protein is the nutritional foundation of
vitality. It supports muscle maintenance, repair, and recovery, which becomes
increasingly important with age, stress, and activity demands. But protein also
plays a practical role: it tends to be more satisfying than carbohydrate alone,
helping support appetite and making it easier to stay consistent with food
choices across the day. In short, high protein isn’t a trend — it’s one of the
most effective ways to strengthen the nutritional baseline your body relies on every day.
Which flavours are there?
Strong Start 28 has a mix of our popular Dairy Breakfast flavours, including: Apple & Cinnamon, Mixed Berry, Tropical Mango, Strawberries & Cream, Banana & Vanilla and Rich Chocolate.
How to prepare?
- Add water or milk
- Stir
- Start your day with purpose
Use daily or several times per week.
Functional nutrition works best when it’s consistent.
What makes Radix different from cereal or toast?
Most common breakfasts are convenient, but
they’re often low in protein and not designed to provide a complete nutritional
foundation. Radix Breakfasts are different because they’re built on functional
nutrition = nutrition with purpose, providing a foundation of high-quality
protein combined with nutrient-dense ingredients to support everyday vitality.
Who is Radix breakfast best suited to?
Radix Breakfasts are ideal for people who want
to feel and function better every day, especially those noticing subtle
declines in energy, strength, recovery, or consistency with eating well. They’re
designed for real life: busy schedules, high demands, and people who want a
stronger nutritional baseline without overcomplicating their routine.
How often should I use Radix breakfasts?
Radix Breakfasts are designed for everyday use. While some people use them daily, and others might use them a few times a week, the goal is the same: creating a repeatable foundation that supports vitality over
time. Functional nutrition works best when it’s consistent.
Is this a diet?
This should be more thought of as a routine, part of a balanced diet. Functional nutrition works best when it’s consistent.